How to start using youtube for marketing
Youtube is a marketing channel. There’s no doubt about it. If you're trying to sell any sort of product online then you can't afford not to use it. The trouble is, it's not immediately obvious what the best way is to do this. There's such a vast amount of material on youtube, how can you possibly get your videos noticed? The short answer is, initially at least, you don't have to. You can increase the sales of your products by making youtube work for you.
How to make youtube work for you!
In this short article I'm going to outline some of the ways in which youtube can help you to sell your products online.One of the big things that stops companies from using youtube to promote their products is the perceived expense of doing so. However, there are several easy to use screen capture tools available that will let you record your product in action together with a sound track. Video lets you present your products in a vastly more eye catching and dynamic manner than text, or graphics. Video engages the viewer and gets them interested.
Understanding Youtube and how you can use it.
When you sign up for a youtube account you are given your own youtube "Channel". You can basically do whatever you like with this. All the video you upload to youtube can be found here. You should try and make your channel into a place that people will want to visit. One way to do this is to be highly selective about the other channels that you link to. Good quality link hygiene of this nature will be appreciated by your channel visitors.
How can Youtube help to sell products?
You might as well ask how television adverts help to sell products. In simple terms video works as a sales tool by providing information about a product in an easily digestible manner. Within the next few years it's estimated that video will account for 90% of all web traffic. If you're not already using video to promote your products, you're going to get left behind.
Recording HD Video For Youtube
If you want to add some real video footage to upload to youtube, it doesn't have to cost an arm and a leg to purchase a HD camcorder. Hand held HD cameras (about the size of an Iphone) are now widely available. As most of these can now shoot 1080P HD, models the only shoot 720P are available for under $100. These include good quality internal mics. With the addition of a tripod and a green screen, you can setup your own video studio with change from $170.
Here's a little example movie I uploaded from my Kodak Zi6 Camera that cost me $60 USD:
The video itself was produced in a video editing program. While this video doesn't actually have a great deal of relevance to software marketing, it does showcase another new feature on youtube: Audio Swap. You can now replace the audio track on your video with a fully licensed audio track that youtube provide free of charge. The track on the above clip is called "gameshow" by a band called the "Bad Jazz Brothers".
If you think you might enjoy movie making and think you could make something that could "go viral" then you'll have an fun time ahead of you! If not, then there's nothing to stop you from creating video tutorials for your products. The screen capture product we use is Cam Studio.
Here's an example of a video I made to promote one of my other products using a green screen and a video editing program with chromakey support:.
Don't forget that youtube is primarily a video search engine, owned by, you've guessed it... Google. If you start thinking about youtube in this way you'll soon get a handle on what you need to do to optimize your videos so that people can find them. The key to this is key wording. Don't stint on your keywords. Have a good think about this before you start to make your video. This may help to give you additional ideas for the message you convey in the video.
Think about the search terms your site ranks well for on Google, check you web logs and work out which keywords work best for you. These are the keywords that draw the most traffic to your site. Use these as the keywords for your youtube video.
Driving Traffic from Youtube
Traffic from youtube provides a clear way of getting people to visit your site. However, time and time again I see video’s on Youtube that are totally wasting this valuable marketing opportunity.
Putting it simply, you have to tell people viewing your video where to go. Simply place a URL link at the end of your video.This applies to training videos as well as marketing material. If you haven't thought about using video tutorials for your product, now's the time to start.
While these sort of video's won't attract much attention on their own, if you tack one of these onto the end of every video you upload to youtube you'll soon have a consistent theme that will drive traffic to your site.
Embedding Youtube Video in your site
You can of course, also embed youtube videos on your own website. However, if you do do this, make such that you disable the related videos element. This is active by default and will mean that the embedded video on your site become a mini youtube, with lots of related video's shown at the end of your clip. Fortunately you can disable this by adding ";&rel=0" without the quotes to the end of the youtube source url.
Youtube is continuing to develop rapidly. They have recently introduced support to 720P and 1080P HD videos. In the examples above we encoded the video in XVID format (this is an MPEG4 codec) at 720P resolution.
Youtube also support hyperlinks in Video descriptions. Click on any of the videos in this article they take you back to the video on Youtube. As well as the ability to watch the clips in 720P HD, you can also look at the description of the video and you'll find hyperlinks back to this site and the sites the video's promote. Now imagine you have hundreds of videos uploaded to youtube all with there own separate optimized key words all linking to videos that push your product and web address at the viewer every time they watch one.
Here's a nice article on Youtube SEO
Extract: "Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it's bigger than Yahoo and bigger than Bing, according to comScore. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization."
And one last thing. If you're planning to embed youtube video's on your site, don't forget to add:
to the end of the youtube embed url. Unless of course you want you advertise other people's videos on your site.