Why do I need box shots for my products?
Whether you like it or not, the internet is a visual medium. While a box shot isn’t some sort of magic bullet that will transform your software sales, it is a very important part of the way you present your product visually to your potential customers. You might think that showing a box shot image on your site is dishonest unless you physically ship your product in a box.
The truth is that a nicely designed box shot will allow your product to stand out on many shareware download sites. A well designed box shot makes your product more attractive to the sort of affiliates that actually generate sales. A nicely designed box shot can be used by affiliates as a marketing tool for your product. The truth is, you can't afford to be without a nicely designed box shot.
- Many of the larger software resellers produce printed catalogues of the software they sell. Such resellers will expect you to provide them with a box shot. If you already have a box shot on your website then it can make your product more attractive to resellers since they'll be able to easily visualize how they will market your product. As more and more software authors use box shots, consumers start to expect to see them.
- Box Shots act as an immediate visual clue that what you are selling is software. The design of the box shot itself can provide a short hand method of delivering a powerful message about what your product is and what it does. This has never been more true since the dawn of Facebook business pages. We'd argue that not adding a box shot to your company profile on Facebook is tantamount to commercial suicide.
Last but by no means least, box shots are environmentally friendly. Feel free to use this text to turn your use of a box shot to into a tangible benefit you can pass on to your customers:
"No trees died in creating this box. This software is delivered via download and you will not need to discard any junk packaging. You will not be denied a refund merely on account of having lost physical packaging, as you would for a physical box."